Have you always dreamed of waking up and doing exactly what you wanted, when you wanted? Well dream on because that’s not going to happen, but you can probably get pretty close to the kind of lifestyle you’re looking for.
The age of social media has put everyone in a place where opportunity is seriously all around them. If you’ve always wanted to be an entrepreneur but lacked the time and exorbitant entry fees necessary to break through, try looking to Instagram to start your business instead.
What’s great about Instagram, and social media business in general, is a low risk involved. You have to be brave enough to put yourself out there for the world to see but mostly you need an idea, a plan and customers.
No, it doesn’t have to be your passion but it should be something you don’t mind talking about and researching for hours on end. It is okay if you want to do fashion and beauty, gardening or designing t-shirts. Just because many people before you have done it, doesn’t mean they can do it like you. Be confident that you have something to offer the world.
Test your idea: talk to people who you believe would buy your product. This could be your friends, family or online communities. Try to sell some units if you have some on hand or take pre-orders. You want to make sure your product or service is something that can actually make money, not just a great idea with low amounts of interest. That’s called a hobby.
This is your marketing strategy and tactics. Which platform will you choose? Will you have a business account or personal? Sponsored ads or partnerships with influencers in your industry? A little research will go a long way in figuring out what platform will best suit you and your needs, how often you will need to publish content and how much engagement will lead to your first customer’s purchase.
Test your plan: you will need to build up an audience. An easy way to do this is to buy Instagram followers and likes for your content and use those numbers as bait. If your content is good enough, these purchased followers and likes will turn into organic likes and followers. Your engagement will increase and you can get real feedback on your effort.
Without customers, you do not have a business. Having millions of followers and likes doesn’t mean much if it doesn’t translate into transactions. Make sure you have a way to get paid set up on your account, great customer service in place if the unexpected happens (it will) and time to answer questions your customers may have.
Though these main components may seem easy, they require effort and consistency to pull off successfully. But if you’re willing to put the time in and plan things out accordingly, social media could be the way for you to start living life the way you’ve always dreamed.